Lucas speaks at Red Bull Energy Summit

Nov 10, 2016

Red Bull Amaphiko

Lucas, recently a keynote speaker, spoke at the Redbull Energy Summit at The Venue, Melrose Arch in Johannesburg. The conference was dedicated to consumer beverage trends providing perspective on future development across all channels, with a very specific focus on townships and the independent trade.

Speaking to some of Red Bull’s major distributors and South African retailers, Lucas noted how the Red Bull brand resonated with him. First, because of Red Bull’s history of pioneering in the energy drinks market, just as he was a pioneer in his career with Kaizer Chief, Leeds United and Bafana Bafana. Second, in the context of his own social responsibility work and commitment,  he applauded Red Bull’s  Amaphiko Project and their ongoing work in the global community.

Lucas’ talk centered on the qualities and characteristics in creating a winning mentality individually and in an organization. Focusing on teamwork and leadership, his inspiring a motivation message was aimed at forging and maintaining those qualities in sports, business and life.  “I was proud to play a small part for a company that leads the way in many initiatives,” he said.

Lizelle Van Der Vyver, Red Bull South Africa’ s Category Specialist, said, “Lucas was amazing – not only is he an incredible humble man he is also a true legend and motivated us with his stories of passion & perseverance – fantastic job!  Our guests especially appreciated the fact that he spent the evening taking photos and socializing with them. It is a true reflection of his character.”




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